Implementing and Measuring Digital PR White Paper
Thanks to Wadds’ tech pr blog for hooking me up with this interesting article, Online PR basics in 30 minutes: DWPub white paper, featuring Daryl Wilcox’s free white paper, Online PR in action:Daryl...
View ArticleUsing Directories for Search Engine Reputation Management
I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a...
View ArticleUsing Directories for SERM and ORM
I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a...
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Lee Hopkins on Email Marketing in Digital PR
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the...
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Is email marketing still relevant in a 2.0 world?
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the...
View ArticleSEO Strategies Aren’t Either Or But Both
Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option?For years SEO practitioners have been proclaiming the virtues of organic SEO....
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SEO Strategies Aren’t Either or Or But Both
Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option?For years SEO practitioners have been proclaiming the virtues of organic SEO....
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Chris Abraham Interview on Online Conversation Marketing
Image via WikipediaA few weeks ago, Ray Welling reached out to me to see if I would like to be interviewed in a podcast on the topic of online conversation marketing. Well, it came to pass and it is...
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Online Conversation Marketing Podcast Interview with Chris Abraham
A few weeks ago, Ray Welling reached out to me to see if I would like to be interviewed in a podcast on the topic of online conversation marketing. Well, it came to pass and it is really quite amusing...
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SM2 – Tracking Conversations in Social Media
Image via CrunchBaseOne of the very difficult things to track in the social media realm has been monitoring the online discussions created as a result of digital PR campaigns.In a typical blogger...
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How Blogger Outreach Works
I decided to make a flow chart showing how blogger outreach works and how it feeds a bit back into itself via social media channels.You can click on the image below for the full size view:The text from...
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Online Outreach and Online Engagement
As word of mouth marketing has proven to travel further, faster and more effectively than traditional marketing, the development of a comprehensive online advocacy program is vital to promoting any...
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Why are agencies so afraid of bloggers?
Tips for how your agency or firm should do outreach the right wayUnlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always...
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Agencies are too afraid of bloggers to do their job
Tips for how your agency or firm should do outreach the right wayUnlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always...
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State of the Blogosphere survey
I just took the State of the Blogosphere survey. If you blog, you probably should too.What always really intrigues me about these surveys is what they will use the answers to achieve. I always wonder...
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How to pitch a blogger
Image via WikipediaSo last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it...
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Be kind and target well and bloggers will post your news
Last week I told you how not to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do?For about five years now we’ve seen an extraordinary number of...
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How to make friends and influence bloggers
Last week I told you how not to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do?For about five years now we’ve seen an extraordinary number of...
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The Long Tail of Blogger Outreach
Image via WikipediaI had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would...
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Do you appreciate your blogger network?
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are...
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Don't choose Robot Armies over real live people
Last week, I talked about using the long tail of blogger outreach — the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.For each outreach, there are...
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Choose live people over Robot Armies and Zombie Hordes
Last week, I talked about using the long tail of blogger outreach — the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.For each outreach, there are...
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Become a big fish by growing up in a small pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond?Would you prefer to be the ugliest pretty person or the prettiest ugly person?...
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All big fish started out in smaller ponds
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person?...
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Blogger outreach is earned media not paid
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.My definition–and my assumption–has always been that blogger outreach is...
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Integrity is only inherent in earned media
[author]Yesterday I wrote a post called Blogger outreach is earned media not paid, right? wherein I asked if earned media was a think of the past and whether payola, pay-per-post, pay-per-link,...
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Blogger outreach is only earned media and not paid
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.My definition–and my assumption–has always been that blogger outreach is...
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Inkybee tool for blogger outreach launches tomorrow
Anyone who makes blogger outreach easier is a friend of mine — and, if they do it smart and have the blogger culture close to their heart and respect the blog and its power and influence, I love....
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Long Tail Blogger Outreach Webinar
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach...
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Blogger outreach is digital Public Relations
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My...
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